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Ecosystem Analytics and Sector-Wide Benchmarking

 

In 2016, C4G launched its cloud-based SMME Support Analytics Platform for incubators, corporate and government agencies who implement and fund ESD and other business support programmes to monitor, analyse, report on and benchmark SMME performance and programme performance. We promote a culture of monitoring and evaluation amongst ecosystem players, through SMME performance data collection and sharing. We use insights gleaned from the data sets to promote evidence-based decision making amongst ecosystem stakeholders, particularly buyers of BDS, investors, government/policy makers and other influencers.

C4G has developed an Analytics Platform to drive data collection and analysis. C4G also publishes various reports and publications, as well as facilitate ecosystem engagement and dialogue in order to strengthen shared learning and collaboration among key stakeholders in the SMME ecosystem. Elements of the C4G flagship “ecosystem analytics platform” include standard metrics, data collection, benchmarking, SMME surveys, a directory of participating BDS providers, training workshops and community of practice events. Beneficiaries are equipped to make informed decisions about how they design, monitor and evaluate BDS programmes.