Proven MME Support Research Trends, Data Analytics, M&E Partner

Catalyst for Growth NPC is a research-technology and M&E company which provides:

  • BDS Programme Quality Assurance
  • SMME Support Research
  • Monitoring and Evaluation tools and services
  • BDSP Capacity Development

to the African Business Development Support (BDS) industry, with the goal of increasing quality and impactful BDS that leads to tangible growth and sustainability outcomes for small enterprises.

  • User Friendly
  • Intuitive
  • Cloud Based
  • Real Time Tracking
  • Easy Integration
  • Importing & Exporting
  • Customizable Reports
  • Automation
  • Libraries
  • Created For Africa

Data-Driven Decisions

C4G's mandate is to promote evidence-based decisions by funders and SMME support providers which ultimately lead to better support interventions

Ecosystem-Wide Learning

We document ecosystem-wide learning in our annual reports, monthly articles and knowledge-briefs to be used by ecosystem players for decision makers

Ecosystem Engagement

Engaging all ecosystem players using different platforms to understand the impact of their work on the contribution of SMMEs to national economies


C4G Company History

2012 – 2014

In February 2012, J.P. Morgan Chase Foundation and Dalberg began a two-year pilot programme in South Africa called Catalyst for Growth, to measure what impact effective BDS can have on a small business’s ability to survive, grow, and become investment-ready. Aurik and Raizcorp, two best-in-class incubators, were chosen for the pilot.

2015 – 2017

In 2015, C4G launched the beta test of the SMME Support Analytics Platform which was developed in collaboration with BDS providers. Nineteen BDS Providers received access to the beta version of the platform and in 2017 C4G launched its first Annual SMME Support Analytics report.


Using lessons from the Beta phase of the platform, C4G added new features to the Analytics Platform and added benchmarking metrics and reporting to the annual report. In addition to the platform, C4G developed a suite of M&E services specifically targeted at BDS providers and Buyers of BDS.